Monthly Archives: January 2012

Kindle Fire vs iPad2 – new intelligence report

The premise is based on assumption that people who were planning to buy iPad, would purchase Kindle Fire instead. This is a false assumption. Here is Market Intelligence. Continue reading

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Customer Intelligence on Google+ page

Customer Intelligence Analysis and Market Intelligence Analysis reports for specific products and market segments contained in our data base. Continue reading

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Rationality of Management Decisions

We often rely on the “knowledge” of the past, while the rate of change around us seems to escalate relentlessly, and traditional approaches to gathering, analyzing and judging the relevance of information we consume to make decisions today seem to be less than adequate. Continue reading

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Amazon Kindle Fire vs Asus Transformer Prime

This analysis of customer reviews for Kindle Fire vs Asus Transformer Prime shows the attributes of customer experience that are the most important to the customers and how their experience meets their expectations. Continue reading

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Market Segmentation from Customer Perspective

Market segmentation based on analysis of customer generated content can help to provide better products and services for consumers. Continue reading

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