Monthly Archives: October 2011

iPhone 4S knock customer satisfaction ratings out of the park

Apple resolved antenna issues completely and as the result significantly improved reception/signal clarity. Continue reading

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Can Customer Feedback help to create innovative products??

If you define Customer Feedback as the results of survey or other structured information-gathering method, the answer is NO. Continue reading

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Customer Experience of smart phones

Apple clearly outshines competition by exceeding customers’ expectations of Reliability by 10%. Continue reading

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Amazon Fire vs Apple iPad 2

Given high perception of value users of Kindle give to their customer experience, the Fire is poised to make a sizable bite out of current Apple growth prospects. Continue reading

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Customers want us to listen more

Institutionalized listening needs to become a part of personalized conversation if a brand wants to be successful in social media. Continue reading

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