Monthly Archives: September 2011

Wrong Metrics and Damaging Results

We like metrics that are easy to measure and fail to manage by metrics that are important because they are difficult to produce. Let’s change that. Continue reading

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HP Soap Opera starring the TouchPad

Online marketing research report for Tablet’ Market segment. The last month was full of action if you follow the tablets market segment. HP first started the price discounting to “gain market share” and then dropped the “bomb” of discontinuing the TouchPad they introduced only 42 days before. Continue reading

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