Monthly Archives: April 2011

Musing on a role of Market Research in Innovation

Truly innovative products usually find new ways to use existing inventions to improve experience of people. The confusion arises when practitioners focus on improving products rather than experience with the product, because that is where a difference between “innovation” and incremental “improvement” lives. Continue reading

Posted in Market Intelligence, Market Research, Opinion Miner, Product Management | Tagged , , , , | 3 Comments