Monthly Archives: January 2011

How to murder innovation by Focus Group

I am sure it is not just my experience, but it seem that nothing kills innovation quicker than the search for consensus. The human mind treats a new idea the same way the body treats a strange protein; it rejects … Continue reading

Posted in Market Intelligence, Market Research, Opinion Miner, Product Management, Product Marketing | Tagged , | 2 Comments

Closed loop WoM Marketing webinar

Participants will learn the methods, techniques and best practices for use of online Word of Mouth (WOM) to stimulate demand for CE products; methodology and tools for market research of social media to measure product reputation and customer satisfaction without breaking the bank.

Who should attend:

Marketing Product Managers, Market Research and Market Intelligence professionals, PR and Marketing Communications professionals interested in product and brand equity management.

Presenter Bio:

Gregory Yankelovich has been involved with customer centric product management and marketing, CRM process best practices and their automation for the last 15 years. He currently serves as CEO of Amplified Analytics, the firm that specializes in use of opinion mining and natural language processing technologies for analysis of CE Customer reviews, word of mouth and other forms of customer feedback. Continue reading

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Musing on challenges of measuring

Uncertainty is the reason for any important measurement effort. Measurement improves confidence in a quality of the decision is supports, but it cannot guarantee an outcome, after all according to Warren Buffet “It is better to be approximately right than to precisely wrong.” Continue reading

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