Monthly Archives: August 2010

Musing on Voice of Customer and Word of Mouth Marketing

CONSUMER is MEDIUM – implies there are great opportunities to tap into for better and faster business results. The medium, which is in the process of being discovered and integrated into strategies and business models.
WOM is AMPLIFIER, i.e. ADs x WOM – implies that WOM can be that multiplier improving the result beyond your “traditional” mediums diminishing returns curve. In fact, WOM is the enabler to make that curve steeper (you get more with every additional dollar invested) and higher (you can enjoy that for longer than usual). Continue reading

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Acer Computer Monitors lead the pack

As of this date we are tracking 159 products in Monitors and LCD categories and analyzed 9,471 reviews written by their customers. However some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Functionality, Reliability or Support. Acer Computers seem to “own” this category as the three most popular products carry the company’s name. Continue reading

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