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Monthly Archives: August 2010
CONSUMER is MEDIUM – implies there are great opportunities to tap into for better and faster business results. The medium, which is in the process of being discovered and integrated into strategies and business models.
WOM is AMPLIFIER, i.e. ADs x WOM – implies that WOM can be that multiplier improving the result beyond your “traditional” mediums diminishing returns curve. In fact, WOM is the enabler to make that curve steeper (you get more with every additional dollar invested) and higher (you can enjoy that for longer than usual). Continue reading