Monthly Archives: June 2010

Portable USA PU-10W is a 2010 Piplzchoice Award winner

Portable USA PU-10W Digital Picture Frame is a 2010 Piplzchoice award winner. As of this date we monitor 192 products in this category and analyzed 18,427 reviews written by their customers. However some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Functionality, Reliability or Support. Continue reading

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Does Customer Experience really Matter?

The point of this writing is not to bash Comcast, even though it definitely deserves bashing, but to ask an important question: Does the Customer Experience (or Customer Satisfaction) really matter if in spite of its miserable scores a company like Comcast can produce healthy profits? These financial statements show steady growth in revenues and profits over the same periods, and the numbers do not provide any evidence to support the belief that mistreatment of the customers is a good business practice. Continue reading

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Motorola H680 earns 2010 Piplzchoice Award

This week we analyzed Customer Reviews for Bluetooth Headsets. As of this date we monitor 30 products in this category and analyzed 2,977 reviews written by their customers. However some of these products have not accumulated enough reviews to produce statistically representative and accurate metrics, so we filtered them out of the competition. The second round disqualified any product that failed to meet Customer Expectations with its Functionality, Reliability or Support. Continue reading

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Social Networks – The New Focus Group

Consider for a moment that while traditional focus groups draw in customers to discuss their experiences, so are Social Networks providing the same information. Is there really a significant difference? The value of a focus group depends largely on quality of questions posed to the participants with all the biases that are incorporated into a question. The main disparity is that social media presents a very public review of a product or company’s benefits and even shortcomings. However, we must not ignore the exponential numbers of consumers who are vocalizing this valuable data. It is often more candid than any focus group could provide. Continue reading

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Canon Pixma iP90v wins 2010 Piplzchoice Award in Photo Printers category

Canon Pixma IP90v Photo Inkjet Printer
2010 Piplzchoice Award winner
32.9% above average Customer Satisfaction in its Category
The winners are chosen by their customers Continue reading

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