Monthly Archives: February 2010

The Product Reputation Market Intelligence Reporter is in Public Beta

We are currently monitor reputation of over 14,000 Consumer Electronics and Computer products in about 300 categories, and our data base is growing at the rate of 25% per month. There is still a lot of work to do in improving our algorithms for more accurate distribution of products into proper categories, and enable our data acquisition to harvest information at the higher performance rate. However the accuracy of the scores is already pretty accurate and consistency of interpretation allows for a meaningful analysis of market segments. Continue reading

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What do we expect from a product?

Great company reputation provides an opportunity for higher profit margins, as trust in your product improves, and allows less discounting and advertising expense compared to less reputable competition. Continue reading

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