Monthly Archives: January 2010

How to get your Customers to market your products?

The reasons companies elect to pay “advertising tax”, that often reach 30% of retail price, is because we the Customers pay it.

I do realize that advertising is only a part of the marketing budget, and wonder what role the rest of marketing organization play in maintaining competition based on the price per feature strategy. How much do marketers know what their Customers think about the product they purchased? Have they realized the value they were expecting? If not, what is the best way to close this gap? Continue reading

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The CES2010 aftermath

Can you suggest a scenario where aggregated customer feedback about reliability of a product XYZ can lead to/suggest an action that protects and/or improves it’s profit margin? Continue reading

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E Pluribus Unum, Maybe it is on your money for a reason

While it is often our own current economic woes that are making us choose more carefully where we spend our dollars, it is also the “green” thing to do. There is allot of waste in the process of returns, and many products, particularly electronics, are not disposed of in an environmentally friendly manner. In the end the manufacturers and retailers include that cost of returns into the purchase price of their products. If we were able to choose more wisely, resulting in fewer returns, perhaps prices would reflect that. Continue reading

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