Monthly Archives: November 2009

Random thoughts on “listening” and “hearing”

It seem to me that despite all the talk by the “enlightened” marketers, by “listening” they still try to figure how to control the flow of messaging, rather than to “hear” and engage into conversation. “Listening” without deep desire to “hear” cannot yield any insight or “Aha!” moment, and these are the ones that lead to meaningful and measurable actions. No wonder there is so much yearning for a magic ROI formula for Social Media investments.
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